Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unw...

• MARKETING AUTOMATION

7 jul. 2016

How Marketing Automation Supports Inbound Marketing

Marketing automation is a hot trend in the industry, and has been for some time (see the graph of marketing automation search volumes below). It opens up massive opportunities for businesses of all shapes and sizes, but the ones capitalising on it mo...

• MARKETING AUTOMATION

21 jul. 2016

The Fundamentals Of Marketing Automation For SMEs

Automation is revolutionizing the way commerce happens in every sector of the economy. In the fast food industry, self-serve kiosks are replacing order takers. Manufacturing facilities around the world are outfitted with robotics that deliver precisi...

• MARKETING AUTOMATION

24 okt. 2016

How To Stay On Top Of Marketing Automation

It’s easy to feel out of your element when you first come across the concept of marketing automation. There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various ...

• MARKETING AUTOMATION

12 dec. 2019

What is Marketing Automation?

In this article, you’ll learn the essential definitions of email marketing automation building blocks and simple workflows to achieve your business goals.

• MARKETING AUTOMATION

13 mei 2020

Getting Started with Marketing Automation

You already know you should be automating your marketing. In fact, you probably feel guilty just thinking about it. Why? Because you’ve heard the numbers. According to aggregate data, “80% of marketing automation users” see their number of leads incr...

• MARKETING AUTOMATION

12 okt. 2016

The Three Easiest Ways To Get Started With Marketing Automation

The most successful brand marketing campaigns are often those that tug at your emotions. With recent technological developments, mastering it is easier than ever before.

• MARKETING AUTOMATION

13 apr. 2017

Emotion and Automation: The Best Formula for a Successful Marketing Strategy

Want to scale your ecommerce business, sell more products, and turn your customers into brand advocates? Interested in how to run onboarding, post-purchase, win-back, re-engagement, or customer success campaigns? Then wait no more and get this guide ...

• MARKETING AUTOMATION

19 jul. 2018

Complete Guide to Marketing Automation for Ecommerce [New Ebook]

We are excited to announce our first partnership with a marketing expert for our marketing automation templates. Talia Wolf, CEO of the conversion optimization agency Uplift, worked with us to create two custom workflow templates for you.

• MARKETING AUTOMATION

6 jun. 2018

Expert-Approved Templates Now Available in Marketing Automation