25% sales rate with a 6-email abandoned cart series

25% sales rate
with a 6-email
abandoned cart series

  • 43 % Conversion rate 43 % Conversion rate
  • 25 % Sales rate 25 % Sales rate

* RESULTS FOR OCT, NOV, AND DEC 2020

Beauty Sleep is a company producing innovative anti-age skin care products for comfortable and healthy sleep with care for the beauty and youth of the skin.

INDUSTRY:
BEAUTY
PLAN:
MAX

Goals

Increase sales by:

  • prompting users who didn’t complete their order
  • prompting users who didn’t pay for the order

Tools

  • Email marketing
  • Automation
SOLUTION:

A 6-email long abandoned cart series

“Already around 10% of sales comes from email marketing and we still see potential for growth. (…) Users who didn’t finish their order or didn’t pay for the order yet receive the abandoned cart series.”

Julia Ulyanowa Marketing Manager at Beauty Sleep

ABANDONED CART EMAIL FLOW:

Email No in series Timing Content type
1st email 10 min. Reminder
2st email 1 day Reminder
3st email 2 days Reminder
4st email 3 days Discount
5st email 3 days Content + discount
6st email 3 days Discount
Reminders

“I think there are 3 reasons for such good sales results of this campaign:

  • we target hot leads – people interested in our products
  • we offer discount after a few days
  • the campaign is fast paced.”
Julia Ulyanowa Marketing Manager at Beauty Sleep

What makes
the difference?

DYNAMIC SEGMENT

You can use dynamic segment to identify and segment contacts who made a purchase after each email.

Here’s how to build an abandoned cart email

Successful abandoned cart series is about timing and content. You need to reach the right people with the right message at the right time.

Plan the following aspects carefully:

Segmentation: put your contacts into groups based on the products and content they’re interested in.

Content: prepare different types of content e.g., reminders, product descriptions, list of benefits, reviews, testimonials, discounts and test what seems to work best.

Cadence: how fast should you send reminders about the products in the cart? When is the right time to send some product content and testimonials? Schedule the flow by answering such questions.

Analysis: regularly analyze engagement. Track how often your contacts open and click the links in your emails. Look at the sales rate and revenue per individual email.

Julia Ulyanowa Marketing Manager at Beauty Sleep