How do you measure landing page success #3 | Landine Pages #GRTalks
Let’s take a look at basic landing page metrics on the GetResponse dashboard. Visitors show the total number of times your page is visited. This metric helps you understand the effectiveness of your promotional campaigns and how much traffic your landing page is receiving.
Unique visitors show how many individuals visit your site. The difference between visitors and unique visitors can indicate how many times a user revisits your page. Keep a close eye on this metric to find out how engaged your visitors are.
Subscribers represents the total number of visitors who converted into subscribers. Anyone who fills out your form and submits it is counted as a subscriber.
Sign-up ratio is the percentage of visitors who sign up using a form on your landing page. The higher the percentage, the better the performance of your page.