Decrease costs effectively
Companies of all sizes usually struggle with very limited resources on online marketing. Although G2A hires only two specialists responsible for strategic planning, executing, reporting, analyzing, and advising regional marketing teams, they’re still getting outstanding results.
Comparing only two periods: April 2016 - July 2016 and August 2016 - March 2017 we managed to decrease our costs 3 times and significantly improved our campaign performance. As a result, our open rates increased from 9.05% to 30.42% and our CTR went up from 1.51% to 4.9%. Yes, we find our stats pretty satisfying,
say Renata Zajdel and Michal Werynski, Email Marketing Specialists at G2A.
As G2A Account Manager, Pawel Wroclawski admits the key to G2A success lays in their consistency.
They work only with their trusted subscriber base and send their emails on a regular basis. Thanks to country segmentation and smart personalization tricks they managed to build their list up to a few millions subscribers.